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Online Business you own Can Grow With SEO

Selling and marketing a product or service in today’s realm does not only reserve itself to actual store presence and sales. In these days, setting up an online storefront is an innovative add-on to and actual store presence, and probably less expensive and more valuable than ever, as more and more people get relaxed shopping online

Putting up an online storefront is an innovative method of starting a business or generating sales by expanding the reach of your current business, and whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through techniques that are helping today’s online businesses thrive. Any or all, or some of these strategies can be integrated to help increase traffic, and drive more people to your site and make it more attractive to prospective customers.

As a marketing strategy for increasing a site’s relevance, An SEO considers how search algorithms work and know what people are looking for. An SEO’s efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could stop search engine indexing programs from fully spidering a site. Other, more helpful stuff may include adding unique content to a site,and making sure that the content is easily indexed by search engine robots, enabling the site to look more appealing to users.

SEO’s Can Help Generate More Sales

An SEO may help generate a return on investment. However, search engines are not paid for organic search traffic, so their algorithms may change, and there would be no guarantees of continued referrals. However, due to this portent for the lack of guarantees and certainty, a company that relies much on search engine traffic could suffer major losses if the search engines stop sending or attracting web visitors. According to notable web analysts, operators should liberate themselves from dependence on search engine traffic. A top ranked SEO blog, Seomoz.org, has analyzed that “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites.

Keywords Are Crucial In The Web

Search terms are important. Even one’s most frequent and loyal customers are likely to discover your site by searching. Having relevant keywords in your page titles, product titles and links could make all the difference when one tries to lead customers to your site. For those with established sites, it is imperative not to t forget that keeping your keywords current and relevant is an everyday thing. Ensure that you check your Web logs regularly to see what visitors search for on your site, and identify pages and products appropriately.

Relevant Content Matters

Adding as much relevant content as you can to your site improves your customers’ appreciation an experience, as well as the positioning of your site on the search engines. The important term here is relevant. Content that isn’t related to your products could work against you, as it may confuse the potential customers and gives search bots the impression that you’re tricking them. A better method to add relevant content to your site is to add descriptive paragraphs about each of your products, which are placed next to your photos. Use as much detail as possible and necessary, and be sure to use the terms people are most likely to enter when searching.

Your Site Wants to Work for You with major search engines

Your company has a web site. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only few persons come to your web site this way. Most of your potential customers will visit your web site by placing major keywords in the boxes of major search engines. These keywords might relate to the type of products and services that you provide. You may ask yourself how often do you visit the web site by hearing its address on the radio, TV or seeing its web address in the advertisement?!

In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Yahoo Google and MSN?! Here where Search Engine Optimization comes.

The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, exchange topical links and register in meaningful for the search engine catalogues. Every search system estimates the value and use of your document in relation to inquiry made by web visitors. Search Engine Optimization is a non-interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, SEO optimizers have to concentrate on these words or phrases.

You Must Use The Right Key Words To Succeed In The SEO Game

Know what words your customers will use when searching.
You might know what your customers search for. If not, find out. Is it a description of “pants” or “jeans?” One may be searched more often than the other, but why not target both? How about “executive gifts?” Maybe “desk accessories” will broaden your web site marketing strategy.

Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It’s really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.

Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.

The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.

We don’t want to aim to low but we also don’t want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.

Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.
However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site’s pages. Search engines can sniff these out, too.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won’t appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit:
http://www.1StepSystemSuccessSecrets.com/affh/tooleey or http://www.ride-to-the-top.com and http://www.1stepsystem-premier.com

Affiliate Programs And SEO skills

While good SEO skills will get your page noticed by search engines by themselves there other tricks to help increase their effectiveness. Affiliate programs can be a good way to increase your website’s own SEO attributes. There are different types of affiliate programs. An older one would be the old banner concept which predates pay-per-click. Google’s Adwords is a modern incarnation of this where by people can profit from Google’s pay-per-click business. Let’s look at some of these.

Not all affiliate programs have to be for profit. There are many people who are just looking to get traffic to their sites by cooperating with other sites. Just as a strong page on your website can help increase the rankings of your other pages rankings on affiliates’ sites can do the same. Don’t confuse affiliates with guest books or link pages. An affiliate is working with some kind of service or business to make a profit so it is a function of commerce. This will help with the search engines’ rankings. Search engines look for link pages and don’t give them a very high ranking so they wouldn’t help you very much. However since affiliate pages are used for commerce they are going to have a much stronger ranking. Affiliates can act as a team just like the pages on your site.

Another point to consider is that pages that are involved with affiliate programs are going to be set up well in order to profit from them. So this is analogous to strong members of a team making a colossal team effort. Enough strong pages driving traffic to your site is lie diverting a river to a drought stricken town.

Fortunately affiliate programs are easy to find so just keep in mind what kind you would be willing to do for your site. Don’t give yourself more work than you need to.

A Banned Site Re-indexed By Google and MSN Live within 24 hours – EASY!

So it seems it is possible and over at http://www.omg-1.com the experiment is proving itself on google.

The question was ‘Can we take a banned site – No pages indexed in google, yahoo or live and can we give it life and PR rank?’

Well it took 2 days for a banned domain to enter the MSN Live and the Google Indexes. Now thats fast.

But how was it done

Actually the website is set up as a tutorial on how to succeed with SEO seach engine optimization. It is a step by step guild to soring in the SERPs ranking.

Just take a look at all the free tools offered all over the internet that practically force the search engines to index you. Take a hint and follow the links on this site, they take you to amazing free optimization tools.

So here are the basic steps that got this domain re-indexed after being banned.

20 September 2007 –

1. Added content- index.php | experiment.html | report.html | paid-directories.html

2. Put together an article about the ‘Website Directory Submission Experiment’

3. Submit the article to digg.com, please if you are a member please then digg this story!

3. Wait as long as I can to submit our article below to 640 Article Directories with Article Submitter.

I want this website submission experiment webpage to be indexed by google first! This will secure that http://www.omg-1.com is the original source article and then we will not go into the googles suplimentals index. We do not want google to assume an articles site which we submitted to is the article source. Make sure you get your articles into the big article directories!

4. Continue to submit to the web directory database, placing the site into eg. http://ww.webdirectory.za/business/internet/promotions/

5. SEO TECHNIQUES

– Placed TARGET=”BLANK” on all outgoing links I have so many outlinks to very reputable sources. It is smart to keep people on your site, so let them view your suggested outgoing urls, but always leave your site page open. I even placed TARGET=”BLANK” on affiliate links such as

Website Submitter | Article Submitter

Then I went ahead and placed up meta tags with an off beat title to the site

<.title>That is only 10c for a permanent link pointing to your website!<.title>

its actually a one line sales pitch. In the description i just cut a block of text out of my main body

<.meta name=”Description” content=”We will hand submit YOUR site to 2000 FREE DIRECTORIES for $200 US That is only 10c for a permant link pointing to your website! Compare that with adwords | SEO search engine optimization is link building.” /.>

and pasted it straight in as the meta description. I also use this description across all directory site submissions and acticle site submissions.

Also FORCE GOOGLE to visit your site in everyway possible

1. Reinclusion request.
2. ADD URL.
3. Place Adsense.
4. Place a google search form on your site.
5. Set-up adwords campaign and force google to scan your sites keywords! How?

Use the capaign keywords tool and select the option ‘Site Related Keywords’

Here is what Google scanned, so we can see an insight into what Google thinks about this site, and it’s a perfect result!

5. Setup an Adwords Campaign using the suggested keywords, create some Adwords Adds. I have posted my Adds below!

6. I added the very important OnlyWire button

7. Place http://www.omg-1.com to these directories ASAP!

8. Free email subscription service set up on the site for you to sign up to receive our SEO strategy techniques and discounts.

9. Placed a free translation script on the site to cater for foreign language visitors. 10 x the pages to index for the engines.

PS. please note that we are already indexed in Google and MSN Live after one day, 20 September 2007.

Will it last?

Probably not as we will be indexed but now categorized and themed and adjusted within the SERPs.
So we will come and go – but indexed for two major engines within two days is very good!

Why Not Email Marketing? Internet marketing

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.

Why are Internet marketers so afraid of being accused of being purveyors of spam Internet marketing? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences.

Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam each day. Receiving this quantity of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will view email marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers.

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam. This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails, www.Automatic-Responder.com is a great service to help with this. This is important Internet marketing because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.

When to End Your Email Marketing Campaign

Deciding when to end an email marketing campaign is one subject which many business owners may struggle with on a regular basis. This decision can be difficult both in situations in which the email marketing campaign is enjoying a great deal of success and in situations in which the email marketing campaign is failing. In general business owners will have to evaluate a number of different criteria to make this decision and there is no one specific formula which will work for all business owners. In this article we will examine three different scenarios including a successful email marketing campaign which is approaching a logical conclusion, an email marketing campaign which is failing and a successful email marketing campaign which may be able to run indefinitely.

First we will examine the case of a successful email marketing campaign which is approaching a logical conclusion. In some cases it may be logical for a business owner to conclude his email marketing efforts. The most obvious example is an email marketing campaign which is focused on achieving a specific goal and not selling products or services. For example an email marketing campaign which is political in nature may start off slowly, peak during a time when voters are most interested in obtaining information about the issues and then begin to wane as the voting process begins and the majority of voters have already made their decision. Similarly an email marketing campaign which is focused on collecting donations for a specific charity will logically end as the goal is reached. These email marketing campaigns may be highly successful but there is simply no reason to continue them beyond when the goals is reached.

Next we will consider the case of an email marketing campaign which is not achieving its goal. Deciding when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors. For example if the business owner is investing a great deal of time and money into email marketing and not generating results despite an honest effort it may be time to end this marketing campaign. However, if the business owner has not invested a great deal in the email marketing campaign and has a few remaining ideas for turning the campaign into a success, it might be worthwhile to continue the email campaign for a little longer to see if the desired goals can be met.

Finally, it is important to note that email marketing campaigns do not always have to come to an end. Consider a niche topic such as search engine optimization (SEO). A business owner who has been producing and distributing monthly e-newsletters on this subject and receiving a positive response to these email marketing tools, there is not reason for him to discontinue the email marketing as long as he is still capable of producing the e-newsletters. Similarly to the way many magazines have been in publication for years and years it is possible for an e-newsletter to remain active for as long s there is a need and an interest in the information being provided. In our example of a business owner publishing an SEO newsletter, the need for this product remains because SEO is continually evolving and recipients of the e-newsletter may anticipate receiving the e-newsletter each month to get more information on current trends in the industry.

When Email Marketing Is Not Enough

If you have already entered the world of email marketing you likely already realize the potential this type of marketing has to offer. However, you also likely realize it is not reasonable to expect your business to thrive if email marketing is the only marketing strategy you choose to utilize. This is not unusual as most businesses do not typically have a great deal of success unless they make the decision to incorporate more than one type of marketing into their overall marketing strategy. This article will examine a few other types of Internet marketing which may be used in conjunction with email marketing.

Email marketing in itself can be multi faceted. It may include sending out mass emails, distributing e-newsletters and even offering correspondence courses via email. Implementing only one of these email marketing strategies may resulting a small increase in either website traffic or sales but implementing more than one strategy at a time can create a more pronounced effect.

Similarly it is definitely worthwhile to incorporate other types of Internet marketing into promoting your business online if you are not already doing so. This can help you to enjoy a greater degree of success if you apply the strategies correctly. Some of the other types of marketing strategies you may wish to employ include placing banner ads, participating in industry related message boards and starting an affiliate program.

Of the other types of Internet marketing available, placing banner ads may be the most expensive option. In many cases your business will have to pay another website for the privilege of placing your banner ad on their website. Choosing a website which sells products which complement, without competing, for your business is worthwhile. However, there are some free options for banner ads including exchanges. However, you may be required to place more than one banner ad on your website for each time your banner ad appears on another lineup. Additionally, with this type of agreement you may not be able to control the type of website which displays your banner ad. For this reason it is worthwhile to pay for ad space so you can have more control over where your banner ads are displayed.

Participating in industry related forums can be another way to promote your business online. Message boards are online meeting places where individuals who share an interest can get together to discuss their interests as well as pertinent issues. They can also ask and answer questions. Most message boards allow users to place a link to their website in their signature line. If you regularly participate on an industry related message board and include a signature line with a link to your website you can reach a high concentration of members of your target audience. When using message boards to promote your business it is important to follow all message board guidelines and to avoid techniques which may be deemed as spam such as posting your link when it is not appropriate.

Affiliate marketing programs are another type of online marketing which can be used in conjunction with email marketing. Affiliate marketing involves allowing website owners to place advertisements for your business on their website. These website owners are known as affiliates. Each time one of their advertisements causes an Internet user to click through the advertisement or purchase an item the affiliate is compensated. This compensation schedule makes affiliate marketing incredibly cost effective. Essentially you do not pay your affiliates unless the advertising generates a specific reaction form Internet users such as making a purchase or generating website traffic. The amount of compensation should be determined beforehand and may be based on a flat fee or a percentage of the sale. Business owners have to embed code into the affiliate ads to determine which ads are generating profit or traffic so they know which affiliates to compensate but this information is also useful for determining which advertisements are most effective. This information can be used to fine tune the marketing effort.

Using Advertising in Email Marketing

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes.

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.