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All About Autoresponders

Throughout the Internet, autoresponders make for an excellent promotional tool. Although the technical name is an autoresponder, other known names include auto email, mailbot, and email responder. An autoresponder is a great way to save time, as it responds to any message with an automatic response. Autoresponders can vary from messages that go through email to scripts that are programmed to run on servers. All types of autoresponders work the same, as they will automatically send a message out when a message is received. Depending on the message they receive, they will send out the correct return message. This can be determined by the script or the email address. Although they are great for promotional reasons, they are also widely abused all across the Internet. Autoresponders are great to use for your daily tasks, as they will basically do all of the work for you. On the other hand, they can also be quite disastrous on those who happen to come in contact with them.

When you submit your website to search engines, directories, or classifieds, you should never attempt to use an autoresponder address. Most of these website types use autoresponders themselves, when they send out their messages. If their autoresponder happens to send a message out to your autoresponder, they will continue responding – which can be very annoying. When you decide to subscribe to an email or ezine you should always use your valid email address and never use the address for your autoresponder. If you use your autoresponder to subscribe, chances are you’ll have your subscription revoked. It can be very annoying if a group sends out emails, only to find that your autoresponder keeps sending return messages. For that very reason, you should never use your autoresponder address to subscribe to anything.

Autoresponders can be great to use, although they can also be a hazard as well. Often times, with subscriptions groups or ezines, it can be very hard to locate someone who is using an autoresponder. In most cases, those who use an autoresponder don’t have the same reply or from address as they did when they signed up. In cases such as this it can take quite a lot of time and effort to locate the address. If you take care of your autoresponder and don’t use it to annoy others or sign up for email subscriptions, it should treat you well. An autoresponder can do a world of good for your business, saving you a lot of time and effort. Autoresponders are easy to set up and easy to use, which is great news for anyone who isn’t technical with the Internet. For the price they cost and how easy they are to operate autoresponders can make your Internet business easier than ever before.

Build Interest With Autoresponder Messages If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders? It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message this won’t work. You build interest slowly. Start with an informative message a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product.

Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution. Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product giving the reader more actual information with each and every message. Your final message should be the sale pitch, not your first one! With each message, make sure that you are giving the customer information pertaining to the topic, free information!

This is what will keep them interested in what you have to say. This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a “swap” file, and keep those messages. Use some of the better sales copy for your own autoresponder messages just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message! Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!